Reflections on a Career Selling Sponsorship
Bruce L. Erley, APR, CFEE
President & CEO
Creative Strategies Group
Denver, CO
After four decades of actively selling sponsorship for a wide variety of properties in the Denver, Colorado area and beyond, including the Cherry Creek Arts Festival, the Denver Christkindl Market, the Denver Auto Show, the Denver Century Rid, the Colorado Lottery and more, past IFEA World Board of Director and IFEA Hall of Famer, Bruce Erley, APR, CFEE, President & CEO at Creative Strategies Group shares some of the lessons and discoveries that have contributed to a successful and fulfilling career from his approach to selling to a few tricks of the trade.