Join Bruce Lupin, CEO and Doug Rasch, Search Marketing Manager at Edgeworks Group as they bring us “The Next Generation Method for Using the Internet to Build Your Audience in 2010: The Integrated Approach - PART ONE OF A TWO PART SERIES.”

This webinar will teach the basics of “integrated online event marketing and development,” the most practical approach to building event attendance using the internet. To compete and effectively use your website as a way to build your event, it has become necessary to look holistically at converting visitors to attendees. You will learn the primary elements of this approach including identifying target audience(s) and prioritizing, driving quality traffic to your website, creating calls to action, understanding visitor behavior, and using tools for testing and analysis for measuring results.

Bruce Lupin brings more than 20 years of experience in the interactive industry. In 1992, he founded Interactive Development Corporation (IDEV), a Silver Spring, Maryland-based online services consulting and development firm. Here he worked with several online services including America Online, IBM WorldAvenue, Prodigy, Compuserve, and Microsoft Network and grew the company to $5M in revenue and a team of 75 people. Bruce’s role included leading the most strategic website projects including Al Gore’s Presidential campaign, The Smithsonian Institute (Duke Ellington jazz site), an ecommerce site for fashion designer Stuart Weitzman, and museum sites for the Pope John Paul II Cultural Center and The City Museum (Washington DC). In March of 2003, Bruce took his passion for online marketing and formed Edgeworks Group, an internet marketing and development company. Clients range in size, scope and industry including: non-profits, ecommerce, publishing, and regional businesses.

Bringing the information right to your desktop, IFEA's Webinar Series offers online sessions covering a wide variety of topics important to your organization's success. View and listen to the presentation online from the comfort of your own computer - without even leaving your desk! No Travel Expense Required.

CFEE Elective Credit: Current Industry Issues & Trends
Cost: $59 - IFEA Members $59 - Association Alliance Members $99 - Non-IFEA Members Registration cost is per computer site for as many people as you can sit around your computer!
Webinar Length: 60 Minutes
Questions? Contact: Nia Hovde, Director of Marketing & Communications at: nia@ifea.com