There is a myth that it’s only major sponsors of huge events that get ambushed. The truth is that ambush marketing goes on at all levels of the sponsorship industry, from small charities to industry associations, festivals and the Football World Cup. This book (with accompanying CD) provides sponsors, events, and prospective ambushers with a no holds barred, strategic approach both to ambush prevention and the mounting of an effective ambush. This is a step-by-step instruction manual, a fun read and entertaining.