Each chapter of this unique book shares the details of a specific hands-on strategy you'll need to compete in the event industry of today. Learn about such critical skills as building a positive public image, producing newspaper special sections and partnering with tourism organizations from such top event marketers as Karen Churchard, CFE, of the Fiesta Bowl; Bruce Erley, APR, of Creative Strategies Group and Bridget Sherrill, CFE of the Kentucky Derby Festival.