2018 IFEA CFEE Program - Hawai'i

Monday, February 5th, 2018
9:00 a.m. - 4:00 p.m.

Project management is the management of the project to deliver the event. It concerns integrating all the areas of management such as marketing, design and operations so they efficiently use the event resources and satisfy the objectives of the event takeholders. It produces an accountable system used to report to the event stakeholders, delegate tasks to the event team and establish a control timeline. In particular it employs the tools of project management to manage the phases of the event from the concept through the planning and preparation to the event close down.
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Presented by Becky Genoways, CFEE
Genoways Events
Rockford, IL

Wednesday, February 7th, 2018
9:00 a.m. - 4:00 p.m.

Project management is the management of the project to deliver the event. It concerns integrating all the areas of management such as marketing, design and operations so they efficiently use the event resources and satisfy the objectives of the event takeholders. It produces an accountable system used to report to the event stakeholders, delegate tasks to the event team and establish a control timeline. In particular it employs the tools of project management to manage the phases of the event from the concept through the planning and preparation to the event close down.
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Presented by Becky Genoways, CFEE
Genoways Events
Rockford, IL

Tuesday, February 6th, 2018
9:00 a.m. - 4:00 p.m.

While many areas of professional education deal with sponsorship, the major portion of revenue generated by many event organizations comes from more traditional sources – items such as tickets, food and beverage, and merchandise. This area of instruction is designed to look at such items and other components of non-sponsorship revenue sources.
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Presented by Becky Genoways, CFEE
Genoways Events
Rockford, IL

Thursday, February 8th, 2018
9:00 a.m. - 4:00 p.m.

While many areas of professional education deal with sponsorship, the major portion of revenue generated by many event organizations comes from more traditional sources – items such as tickets, food and beverage, and merchandise. This area of instruction is designed to look at such items and other components of non-sponsorship revenue sources.
Learn More
Presented by Becky Genoways, CFEE
Genoways Events
Rockford, IL

Wednesday, February 7th, 2018
9:00 a.m. - 4:00 p.m.

Over the past generation the sponsorship of festivals and special events has evolved from the quasi-donation of money by a local business to a sophisticated marketing relationship involving the exchange of mutual value. The development of a comprehensive sponsorship plan and successful fulfillment program involves the coordination of numerous details and the working knowledge of a variety of factors. This area of instruction is designed to provide information about the fundamentals of sponsorship
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Presented by Bruce Erley, CFEE, APR
Creative Strategies Group
Denver, CO

Friday, February 9th, 2018
9:00 a.m. - 4:00 p.m.

Over the past generation the sponsorship of festivals and special events has evolved from the quasi-donation of money by a local business to a sophisticated marketing relationship involving the exchange of mutual value. The development of a comprehensive sponsorship plan and successful fulfillment program involves the coordination of numerous details and the working knowledge of a variety of factors. This area of instruction is designed to provide information about the fundamentals of sponsorship
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Presented by Bruce Erley, CFEE, APR
Creative Strategies Group
Denver, CO

Monday, April 9th, 2018
9:00 a.m. - 4:00 p.m.

Using the development of a model business plan as a guide, these sessions will explore and reveal the process by which successful administration and management programs are developed. Session attendees will explore the ins and outs of managing a board of directors, building an effective leadership and administration team, identifying budget targets and making them work, establishing marketing plans, identifying competition and establishing a business paradigm that will give more, "gravitas," to an event-producing organization.
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Presented by Penny McBride, CFEE
President/CEO
Fredericksburg Chamber of Commerce,
Fredericksburg, TX

Wednesday, April 11th, 2018
9:00 a.m. - 4:00 p.m.

Using the development of a model business plan as a guide, these sessions will explore and reveal the process by which successful administration and management programs are developed. Session attendees will explore the ins and outs of managing a board of directors, building an effective leadership and administration team, identifying budget targets and making them work, establishing marketing plans, identifying competition and establishing a business paradigm that will give more, "gravitas," to an event-producing organization.
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Presented by Penny McBride, CFEE
President/CEO
Fredericksburg Chamber of Commerce,
Fredericksburg, TX

Tuesday, April 10th, 2018
9:00 a.m. - 4:00 p.m.

A strong marketing vision, direction, and ultimately a plan is essential in successful promotion of any company’s products or services. This area of instruction is designed to look at and provide an overview of marketing and media relations and specifically how these functions can be used to the unique needs of the festival and special events industry.
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Presented by Penny McBride, CFEE
President/CEO
Fredericksburg Chamber of Commerce,
Fredericksburg, TX

Thursday, April 12th, 2018
9:00 a.m. - 4:00 p.m.

A strong marketing vision, direction, and ultimately a plan is essential in successful promotion of any company’s products or services. This area of instruction is designed to look at and provide an overview of marketing and media relations and specifically how these functions can be used to the unique needs of the festival and special events industry.
Learn More
Presented by Penny McBride, CFEE
President/CEO
Fredericksburg Chamber of Commerce,
Fredericksburg, TX

Wednesday, April 11th, 2018
9:00 a.m. - 4:00 p.m.

The most basic element of the industry is operations/risk management for one simple reason – any festival or event is a large gathering of people. The top priority of any organizer is to ensure that gathering is conducted in the safest possible manner. This area of instruction is designed to look at the basic elements of event/festival operations and risk management from both the philosophical and practical approaches, providing a sound foundation of knowledge in the subject area.
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Presented by Ira Rosen, CFEE
Temple University School of Sport Tourism and Hospitality Management
Philadelphia, PA

Friday, April 13th, 2018
9:00 a.m. - 4:00 p.m.

The most basic element of the industry is operations/risk management for one simple reason – any festival or event is a large gathering of people. The top priority of any organizer is to ensure that gathering is conducted in the safest possible manner. This area of instruction is designed to look at the basic elements of event/festival operations and risk management from both the philosophical and practical approaches, providing a sound foundation of knowledge in the subject area.
Learn More
Presented by Ira Rosen, CFEE
Temple University School of Sport Tourism and Hospitality Management
Philadelphia, PA